Getting the Word Out
As I was stopping by my local convenience store for coffee this morning, the amount of people purchasing newspapers really got me thinking. We STILL wait in a line of people to pay money for the day’s news in print. Don’t get me wrong…..I’m A-OK with this, as for most people it is a daily habit. Grabbing a coffee and the paper is a great way to get your day started here by the Atlantic Ocean. But for some of us, we’ve moved on to other methods for getting our news and general information.
I know people that still wait until the 5 o clock news to find out what the weather is going to be like in the next 3 days. Again, if this is your normal routine, then so be it. But with all of the modern technology at our finger tips, it was never easier to open up the weather app on your smart phone to check the forecast. I do this every morning on my iPad! I also use it to read stocks, world news, sports scores, and read everything else that someone looking to buy a newspaper would be looking for. It updates itself at midnight every night, giving me fresh material to thumb through while I’m doing my morning routines. This technological advancement has done wonders for the surf industry, and modern society alike.
This week I will be looking into placing ads for our upcoming winter and Christmas sales. It is never too early to get these ads started, as October and November are right around the corner. The surf companies that I deal with make it easy for me to advertise the sales that I am running on their products, so that we both win in the end. Recently, I “went halves” on an ad with UGG Australia that will be running in print and online in the Atlantic City Press. Every week, you can read the Press (either in print or on your digital device) and you will see a professionally made graphic telling you which are the newest styles and the best deals at Kona Sports on UGG Australia products. I plan on taking advantage of the same opportunities with high profile companies like Nixon and Oakley. Ideas like this are what drive the surf retail market, and global retail in general.
I feel that buying advertisement space on a local radio station, or local newspaper is slowly turning to a more global approach to marketing. With a website like ours, its easy to project our online retail site into the public eye, on sites like Pandora, The Huffington Post, and Surfline. These are the “new local radio stations and local newspapers,” for members of a more digitally driven generation. Sites like this make it easier than ever to get exactly what you want, with much less effort. With that being said, we are also working on an iPhone/iPad theme here for our site. This will make it a snap to shop and purchase everything that Konasports.com has to offer all from your mobile device! Be sure to sign up for our mailing list, enabling you to get the jump on special deals that we will be running before everybody else!